National Sports Day in India: Leveraging Digital Marketing to Promote Sports Culture
Introduction National Sports Day in India is celebrated on August 29th, commemorates the birth anniversary of Major Dhyan Chand, one of the greatest hockey players in history. This day not only honors his legacy but also emphasizes the importance of sports and physical activities in our lives. In the digital age, promoting sports culture has taken on new dimensions, with digital marketing playing a pivotal role. This article explores how digital marketing can be harnessed to enhance the visibility and engagement of sports events, athletes, and sports organizations in India. The Significance of National Sports Day National Sports Day was first celebrated in 2012 to honor Major Dhyan Chand, who led India to three consecutive Olympic gold medals in 1928, 1932, and 1936. The day is marked by various events, including sports competitions, award ceremonies, and fitness campaigns. The government also presents prestigious awards such as the Rajiv Gandhi Khel Ratna, Arjuna, and Dronacharya Awar